Golf News: Rory McIlroy is under pressure after his historic win at the 2025 Masters Tournament and completing the “Career Grand Slam”. While the moment was considered the pinnacle, many golf experts and industry insiders say the victory was more than just a destination — it was the start of a new, unpredictable challenge.

Before his victory at Augusta National, McIlroy had a long journey with many failures at this tournament and other majors. Those years of waiting had caused his reputation and expectations to suddenly increase. So when the victory came, people expected him to continue to flourish, but the truth is there are big questions.
According to sports psychology analysis, completing a big goal like winning the green jacket at the Masters can create a phenomenon called “post-success melancholy” — a state after reaching the peak, the feeling of motivation decreases. In McIlroy’s case, “climbing the mountain” and then having to find the “next mountain” to conquer is a problem.

One of the reasons mentioned is the pressure of the past, and the lament from the times when he almost reached but did not reach the goal. McIlroy has been criticized for the mistakes made in the decisive stages – according to analytical data, his rate of double-bogeys or big errors at Augusta is higher than that of previous champions.
Golf experts say that McIlroy’s victory has opened a wide door and marked a “post-victory process” that is full of risks. Although he has completed the four important majors, the question is: does he still have enough motivation to continue to conquer?
Another aspect is the pressure and expectations from the media, fans and McIlroy himself. After the victory, instead of relaxing or celebrating for a long time, he admitted that he had difficulty “looking back” on that moment and wanted to keep the feeling in his eyes instead of on TV or in the crowd.
In addition, from a professional perspective, McIlroy’s performances after the Masters were not completely stable. There were matches where he only finished in a modest position – this made many people wonder if the recent “big win” would be a lever or a burden.
Analysts said that McIlroy needed to find a new goal, a new way of managing his mentality and possibly a different approach to the tournament after completing the big goal. Maintaining motivation, keeping the determination and avoiding falling into a state of “already there” is a big challenge.
As an observer, I can see that McIlroy’s victory is not just a personal matter – it affects the whole game of golf, his colleagues and the next generation who are watching. When a top golfer overcomes such a huge hurdle, it’s a reminder that “the finish line is always just the beginning.”
From a media and marketing perspective, McIlroy’s success at the Masters will also mean a boost to his personal brand — but with that comes greater expectations from sponsors, brands, and fans. When motivation is questioned, the media will quickly shift from “ability to win” to “does he still have the passion?”

When I think about the strategic side, McIlroy needs to decide what his next goal is: is it to double the majors next year, or focus on expanding his brand and influence off the golf course? The answer will determine how he responds to the buzz from this victory.
There’s still a lot to be seen: will McIlroy maintain his peak form, or will he show signs of slowing down? Will he find a new “mountain” to conquer, or will temporary satisfaction cause him to lose motivation? These are the questions that the entire golf world is asking and will be watching closely in the coming time.
